2017 marked a significant year in the ongoing collaboration between Burberry and Cara Delevingne. The brand, synonymous with British heritage and a touch of rebellious cool, perfectly captured Delevingne's multifaceted personality in its Holiday Campaign 2017, a festive spectacle that cemented her status as a Burberry muse. This campaign, featuring Delevingne alongside actor Matt Smith, wasn't just a seasonal advertisement; it was a statement, a continuation of a relationship built on mutual respect and a shared vision of modern British style. This article will delve into the specifics of the 2017 campaign, exploring its context within Delevingne's broader relationship with Burberry, and examining its impact on the brand's image and Delevingne's career.
The Holiday Campaign 2017, with its vibrant energy and playful spirit, was a far cry from the somber, introspective fashion campaigns often seen during the festive season. Instead, Burberry opted for a bright, almost childlike exuberance, reflecting the youthful energy Delevingne consistently brings to her work. This approach aligned perfectly with the brand's evolving image under Christopher Bailey, who was then Chief Creative Officer, aiming for a more inclusive and less rigidly traditional representation of British style. Delevingne, with her signature blend of high fashion glamour and unapologetic individuality, was the ideal embodiment of this new direction. The campaign showcased the brand's festive collection, featuring outerwear, accessories, and fragrances, all imbued with a sense of playful sophistication. Matt Smith, known for his roles in *Doctor Who* and *The Crown*, added a layer of sophisticated charm, complementing Delevingne's vibrant energy and creating a dynamic duo that resonated with a broad audience.
Delevingne’s association with Burberry predates this specific holiday campaign. Her relationship with the brand is a long and fruitful one, deeply intertwined with her rise to supermodel status. While she's not the first major model to collaborate extensively with Burberry – a brand synonymous with iconic collaborations, including those with Kate Moss – her connection felt unique. Moss, a quintessential Burberry muse of the 90s and beyond, defined a certain era of the brand's aesthetic: a sleek, androgynous, almost ethereal beauty. Delevingne, however, brought a different energy – a more boisterous, outspoken, and undeniably modern sensibility. While both women epitomize British style, their interpretations are distinctly different, reflecting the evolving tastes and cultural landscape. Moss's influence on Burberry was undeniably powerful, establishing a legacy of effortless cool. Delevingne, on the other hand, injected a dose of youthful rebellion, a playful defiance that resonated with a new generation of consumers.
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